top of page
Search

Copywriting tip! Focus on the person your prospects care about: themselves.

  • veronicaapaloo
  • Mar 26
  • 1 min read

Focus on what you can do for your customer.
Focus on what you can do for your customer.

When you replace “we” sentences for “you” sentences, you tell your customer how your product or service will help them - rather than telling them how great your business is.



So instead of writing, “We have a new collection.”


Write, “You’ll love our new collection.”


Focus on the person your prospects care about: themselves!


 
 
 

Comments

bottom of page